Post by account_disabled on Feb 28, 2024 5:24:16 GMT -5
MailUp launches a new ebook: the volume on Email Marketing metrics which enriches its series with a learning path along the KPIs of the email channel, including definitions, formulas and actions to improve results and create data-driven strategies. Peter Druker inspires: “You can't improve what you can't measure” by Peter Druker “ One of the most famous maxims of Digital Marketing is attributed to Peter Drucker: you cannot improve what you cannot measure. This is a perspective, called data-driven, which companies are increasingly assimilating and adopting both in strategy generation and in subsequent measurement.
Two phases between which, in reality, there is no discontinuity: the new strategy is born from the measurement of the launched campaign, then Norway Phone Number measured to calibrate the next one, and so on, in a continuous and coherent chain. With this ebook we wanted to put the second side under the lens, that of measurement, to guide you in understanding the fundamental KPIs of Email Marketing, accompanying each one with advice to improve the key elements through which the increase in performance passes."
Stefano Branduardi , Marketing Director of MailUp How to measure email marketing metrics? The answers in the new MailUp ebook Measure to improve: Email Marketing metrics is the new MailUp ebook dedicated to the measurement activities of email campaigns: a guide to learn how to identify the most suitable KPIs (key performance indicators) for each activity, monitor them consistently and analyze them promptly . With the aim of filling a gap in the market - only 32% of marketers declare they have data-first strategies in place (B2B Marketing and Marketscan data) -, the ebook presents itself as a learning path that allows brands to mature and adopt a data-driven perspective.
Two phases between which, in reality, there is no discontinuity: the new strategy is born from the measurement of the launched campaign, then Norway Phone Number measured to calibrate the next one, and so on, in a continuous and coherent chain. With this ebook we wanted to put the second side under the lens, that of measurement, to guide you in understanding the fundamental KPIs of Email Marketing, accompanying each one with advice to improve the key elements through which the increase in performance passes."
Stefano Branduardi , Marketing Director of MailUp How to measure email marketing metrics? The answers in the new MailUp ebook Measure to improve: Email Marketing metrics is the new MailUp ebook dedicated to the measurement activities of email campaigns: a guide to learn how to identify the most suitable KPIs (key performance indicators) for each activity, monitor them consistently and analyze them promptly . With the aim of filling a gap in the market - only 32% of marketers declare they have data-first strategies in place (B2B Marketing and Marketscan data) -, the ebook presents itself as a learning path that allows brands to mature and adopt a data-driven perspective.