Post by nurnobisorker80 on Nov 9, 2024 23:59:11 GMT -5
The last couple of months have brought many innovations in contextual advertising. A new partner has appeared in the Yandex Advertising Network. The Russian-language search giant also offered two options for optimizing video advertising.
Google, in turn, began recording calls after clicking on contextual advertising. A special function for receiving applications in video advertising and Discovery Ads was also announced, as well as much more.
Let's discuss each news item in more detail.
Yandex.Direct: Optimization of video advertising
Direct now offers the option to choose one of two goals for video advertising: clicks to the site or views. Optimization for clicks implies achieving a larger audience reach in order to get really high-quality clicks. For example, a user must stay on the site for more than half a minute and visit more than one page. Viewing algorithms strive to increase the number of impressions of the entire video content, regardless of the duration.
Many consider views to be the main indicator of video advertising effectiveness. Therefore, optimization of a video campaign for views and clicks will come in handy. Views will increase brand awareness, while the length of the video does not matter. In the case of clicks, unintentional clicks are not excluded. They should be expected from those who are on the resource for less than half a minute.
New partners in YAN
Yandex's advertising network has been expanded with new partners. Now advertisers can place text and graphic banners in Huawei partner apps and their own apps off page seo service that are installed by default on the company's phones and tablets.
Collection of applications from YouTube and Discovery platforms
Lead forms are gaining popularity in the Google Display Network. They are already available in advertising videos on YouTube and Discovery. Soon, this tool will cover the entire Display Network. The lead form now contains additional fields: city, country, information about work. For certain topics, popular questions in this area are available.
If it is possible to immediately convey a sales proposition to the user with the help of advertising creative, then there is no need for a landing page. In this case, going to the landing page is an unnecessary action and can negatively affect conversion. Forms have become a convenient tool that is actively used by YouTube (in a video, you can easily familiarize the client with the benefits and prospects of the product) and search engines (through search, the client wants to find out the answer to the question of interest).
You can be sure: the advertising system is moving in the right direction. This was confirmed by the integration of the lead form into the ad. Now there is no need for a long process of setting up and installing the Google analytics counter or other tracking codes. The issue of the duration of loading the web resource on phones and tablets is also resolved. Conversion rates are noticeably improved and the cost of the lead is reduced. Of course, there is a downside. The client fills out the lead form, but does not go to the site, which limits the webmaster in using data on other advertising platforms.
Google, in turn, began recording calls after clicking on contextual advertising. A special function for receiving applications in video advertising and Discovery Ads was also announced, as well as much more.
Let's discuss each news item in more detail.
Yandex.Direct: Optimization of video advertising
Direct now offers the option to choose one of two goals for video advertising: clicks to the site or views. Optimization for clicks implies achieving a larger audience reach in order to get really high-quality clicks. For example, a user must stay on the site for more than half a minute and visit more than one page. Viewing algorithms strive to increase the number of impressions of the entire video content, regardless of the duration.
Many consider views to be the main indicator of video advertising effectiveness. Therefore, optimization of a video campaign for views and clicks will come in handy. Views will increase brand awareness, while the length of the video does not matter. In the case of clicks, unintentional clicks are not excluded. They should be expected from those who are on the resource for less than half a minute.
New partners in YAN
Yandex's advertising network has been expanded with new partners. Now advertisers can place text and graphic banners in Huawei partner apps and their own apps off page seo service that are installed by default on the company's phones and tablets.
Collection of applications from YouTube and Discovery platforms
Lead forms are gaining popularity in the Google Display Network. They are already available in advertising videos on YouTube and Discovery. Soon, this tool will cover the entire Display Network. The lead form now contains additional fields: city, country, information about work. For certain topics, popular questions in this area are available.
If it is possible to immediately convey a sales proposition to the user with the help of advertising creative, then there is no need for a landing page. In this case, going to the landing page is an unnecessary action and can negatively affect conversion. Forms have become a convenient tool that is actively used by YouTube (in a video, you can easily familiarize the client with the benefits and prospects of the product) and search engines (through search, the client wants to find out the answer to the question of interest).
You can be sure: the advertising system is moving in the right direction. This was confirmed by the integration of the lead form into the ad. Now there is no need for a long process of setting up and installing the Google analytics counter or other tracking codes. The issue of the duration of loading the web resource on phones and tablets is also resolved. Conversion rates are noticeably improved and the cost of the lead is reduced. Of course, there is a downside. The client fills out the lead form, but does not go to the site, which limits the webmaster in using data on other advertising platforms.